One dataset for the whole digital shelf: brand sites, specialty retail, and marketplaces, down to the shade.
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A single SKU can live on the brand's own site, at two specialty retailers, and under a handful of marketplace sellers, all at the same time. Each channel tells its own story about price, stock, and which shades exist at all. That's the digital shelf in beauty: real, but scattered across channels that don't agree with each other.
| Channel | Listed price | What else the row shows |
|---|---|---|
| Brand DTC site | $58 | Full shade range, in stock |
| Specialty retailer | $58 | Six of nine shades listed, gift-with-purchase running |
| Marketplace seller | $49 | Two shades, third-party seller, under advertised price |
Unified into one dataset, those three listings stop being anecdotes. A brand manager sees where the assortment has gaps, which channel is running promotions the others aren't, and where a $49 offer is a MAP signal worth escalating. Pointed at competitors, the same view shows their channel mix, their discount rhythm, and their shade coverage next to yours.
Structured catalog, pricing, and availability data across DTC brand sites, specialty retailers, and the marketplace channels that are feasible for your targets. Shade and size variants are tracked individually, so a gap at one retailer is visible instead of averaged away. Promo and discount activity is recorded per channel, and advertised-price signals feed straight into MAP and MSRP monitoring. One thing we say plainly: marketplaces differ in how reliably they can be collected, and marketplace monitoring explains how we handle that honestly.
However scattered the shelf, delivery is a single clean dataset your analysts can query directly or route into the warehouse, BI stack, or files your team already works in. Each row carries its channel and timestamp, so freshness is never a guess. The full path from scoping to recurring delivery is on the product page.
If your category lives across a dozen channels, start with the handful that decide your quarter. Send us your brands and channels and we'll come back with a free assessment and a real data sample. Talk to us.
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