Product catalog and listing data, business-ready

Titles, identifiers, attributes, images, and prices from the sources you choose, normalized into one schema you can load and query.

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Product catalog data

Pull the same running shoe from three sources and you'll get three different products. One calls the color "Navy", another "navy blue", the third buries it in the title. One lists a GTIN, two don't. Sizes are an attribute here and five separate listings there. Multiply that by 40,000 SKUs and "we'll just scrape the catalogs" turns into a quarter of data cleaning before anyone can run an assortment query.

That cleanup is the actual product here. Datka delivers catalog and listing data that's already been through it.

The fields that make a catalog usable

Titles and descriptions. Identifiers: SKU, GTIN or EAN, and the source's own product ID, because matching products across retailers lives or dies on identifiers. Attributes like size, color, and material as structured fields rather than prose. Image URLs, category paths, current and list prices. We scope the exact field set to your use case, whether that's enriching your own catalog, building a competitor feed, or mapping a category's assortment, and we'll tell you plainly when a field simply isn't present on a given source.

Before and after

as listed at the sourceas delivered
color"Navy", "navy blue", or only in the titlecolor: navy
identifierGTIN in a spec table, or absentgtin populated where it exists, flagged where it doesn't
variantsfive near-identical listingsone product, five variants

Illustrative. Normalization rules are agreed during scoping, so "clean" means what your team means by it.

The failure modes are always the same: variant duplication inflating product counts, attributes named and formatted differently on every source, identifiers scattered or missing. Normalization is where a pile of listings becomes a dataset you can join, deduplicate, and count.

A schema that holds between refreshes

A one-off catalog snapshot ages fast: products launch, sell out, get renamed, move categories. We re-collect on the rhythm you set and ship the same schema every time, validated before it reaches you, so the feeds and models downstream don't break on delivery day. That consistency across deliveries is most of what separates business-ready data from a successful scrape; we've unpacked the distinction in what business-ready data actually means, and the full collection and QA process is described on the product page.

The first step is short: name your sources and the fields you need, and we'll return a scoped free assessment with a sample of real, normalized records to inspect.

Frequently Asked Questions

Which fields can you collect?
Titles, descriptions, SKU and GTIN or EAN identifiers, structured attributes such as size, color, and material, image URLs, category paths, and prices. The exact set is scoped per project. A field's availability depends on the source, and we'll tell you up front where the gaps are.
Can you keep the catalog refreshed over time?
Yes. Most catalog projects run on a weekly or monthly refresh so the data tracks the source instead of aging into a snapshot. New products, delistings, and attribute changes simply show up in the next delivery, under the same schema.
What formats do you deliver in?
We deliver into BigQuery directly, as flat files (CSV or JSON), or behind an API your systems pull from. The data is yours, with no dashboard sitting between you and it.
Can you match products across different retailers?
Where identifiers like GTIN exist, matching is reliable and we deliver it. Where they don't, we're honest that title-based matching is fuzzier, and we'll show you the match quality in a sample before you build anything on top of it.

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